Fragrance Across Time
ROLE: Concept, Design, Motion
TOOLS USED: Photoshop, Cinema 4D, Substance Painter
ROLE: Concept, Design, Motion
TOOLS USED: Photoshop, Cinema 4D, Substance Painter
Project Brief
Project Brief
A conceptual brand campaign inspired by Xie Fu Chun, one of China’s oldest fragrance houses known for its traditional solid perfumes. The project explores the relationship between fragrance, memory, and cultural ritual through contemporary moving-image design, combining live action, motion graphics, and cinematic atmospheres to create a poetic journey across time and emotion.
A conceptual brand campaign inspired by Xie Fu Chun, one of China’s oldest fragrance houses known for its traditional solid perfumes. The project explores the relationship between fragrance, memory, and cultural ritual through contemporary moving-image design, combining live action, motion graphics, and cinematic atmospheres to create a poetic journey across time and emotion.
[Style Frames]
[Style Frames]
[Concept]
[Concept]
Keywords: Pattern, Texture, Sensory Narrative, Cultural Heritage, Atmosphere
Inspired by ink diffusion, traditional architecture, and tactile materials, the visual system uses layered patterns, floating particles, and organic imperfections to translate scent into an immersive visual experience. The project blurs the boundaries between history and imagination, presenting fragrance as a carrier of emotion, identity, and cultural continuity.
Keywords: Pattern, Texture, Sensory Narrative, Cultural Heritage, Atmosphere
Inspired by ink diffusion, traditional architecture, and tactile materials, the visual system uses layered patterns, floating particles, and organic imperfections to translate scent into an immersive visual experience. The project blurs the boundaries between history and imagination, presenting fragrance as a carrier of emotion, identity, and cultural continuity.
[Storyboard]
[Storyboard]
