Match Pulse

Apple Watch × FIFA World Cup

ROLE: Concept, Design, Model

TOOLS USED: Photoshop, Cinema 4D, Substance Painter

ROLE: Concept, Design, Model

TOOLS USED: Photoshop, Cinema 4D, Substance Painter

Project Brief

Project Brief

Match Pulse is a conceptual collaboration between Apple Watch and the FIFA World Cup that explores how wearable technology can connect the physical experience of fans with the emotional intensity of live football.

The project uses Apple Watch health and heart rate data to capture how the body responds to key moments throughout a match. Inspired by the Apple Watch visual system, the campaign translates these biometric signals into a dynamic visual language that brings together sport, emotion, and health.

Match Pulse is a conceptual collaboration between Apple Watch and the FIFA World Cup that explores how wearable technology can connect the physical experience of fans with the emotional intensity of live football.

The project uses Apple Watch health and heart rate data to capture how the body responds to key moments throughout a match. Inspired by the Apple Watch visual system, the campaign translates these biometric signals into a dynamic visual language that brings together sport, emotion, and health.

[Style Frames]

[Style Frames]

[Concept]

[Concept]

Keywords: Heart Rate, Sports, Data Visualization, Emotion

Football is a game of rising and falling heartbeats. As the match changes, so does your heartbeat. In this project, I connect Apple Watch with the FIFA World Cup, exploring how a fan’s physical response can reflect the emotional rhythm of a live match.

Rather than simply showcasing the Apple Watch through product turnarounds, the concept brings its heart-rate tracking function into the narrative. Drawing from the Apple Watch visual system, biometric signals become a dynamic motion language.

[Storyboard]

[Storyboard]

[Behind The Scenes]

[Behind The Scenes]

MOTION

ILLUSTRATION

PLAY

ABOUT

MOTION

ILLUSTRATION

PLAY

ABOUT

MOTION

ILLUSTRATION

PLAY

ABOUT

Motion, illustration, and worlds in between.

Motion, illustration, and worlds in between.