Health & Yummy
ROLE: Concept, Design, Motion
TOOLS USED: Photoshop, After Effects
ROLE: Concept, Design, Motion
TOOLS USED: Photoshop, After Effects
Project Brief
Project Brief
Create the logo animation for IN-N-OUT that showcases its two signature styles, Protein Style and Animal Style, that reflect the brand’s classic personality.
Create the logo animation for IN-N-OUT that showcases its two signature styles, Protein Style and Animal Style, that reflect the brand’s classic personality.
[Concept]
[Concept]
Keywords: Fresh, Bold, Playful
The Protein Style animation will emphasize freshness and transparency, using crisp transitions and airy motion to highlight its clean ingredients and lettuce-wrapped, low-carb appeal. Consumers see exactly what they’re eating—simple, pure, and fresh.
The Animal Style animation will capture boldness and indulgence with energetic, layered motion, evoking the rich textures of mustard-grilled patties, grilled onions, and extra spread.
Keywords: Fresh, Bold, Playful
The Protein Style animation will emphasize freshness and transparency, using crisp transitions and airy motion to highlight its clean ingredients and lettuce-wrapped, low-carb appeal. Consumers see exactly what they’re eating—simple, pure, and fresh.
The Animal Style animation will capture boldness and indulgence with energetic, layered motion, evoking the rich textures of mustard-grilled patties, grilled onions, and extra spread.
[Style Frames for Protein Style]
[Style Frames for Protein Style]
[Style Frames for Animal Style]
[Style Frames for Animal Style]
