Nature, Sport, and Sustainability

ROLE: Concept, Design, Model

TOOLS USED: Photoshop, Cinema 4D, Substance Painter

ROLE: Concept, Design, Model

TOOLS USED: Photoshop, Cinema 4D, Substance Painter

Project Brief

Project Brief

The storyboards are designed for Patagonia’s promotion video, aiming to highlight the high-performance gear and a company rooted in environmental values.

Patagonia, Inc was established in 1973, based in Ventura, California. They provide vibrant and durable outdoor sports outfits. Their products are designed for activities including surfing, climbing, running, biking, flying fishing, and snow sport. It is not only a company that produces clothing, but also with great social responsibility, working on environmental protection and workers’ rights.

The storyboards are designed for Patagonia’s promotion video, aiming to highlight the high-performance gear and a company rooted in environmental values.

Patagonia, Inc was established in 1973, based in Ventura, California. They provide vibrant and durable outdoor sports outfits. Their products are designed for activities including surfing, climbing, running, biking, flying fishing, and snow sport. It is not only a company that produces clothing, but also with great social responsibility, working on environmental protection and workers’ rights.

[Style Frames]

[Style Frames]

[Concept]

[Concept]

Keywords: Nature, Energy, Passion, Adventure, Brave, Tough 

The concept explores the connection between outdoor performance, product craftsmanship, and the environment. Using stylized 3D landscapes, the storyboards place Patagonia products within environments inspired by fly fishing, biking, surfing, and snow sports.

Natural elements are combined with details from the manufacturing process, allowing the visuals to transition between product, material, and landscape. The piece presents Patagonia gear not only as equipment for outdoor adventure, but as part of a larger relationship between people, products, and the environment.

[Storyboard]

[Storyboard]

[Behind The Scenes]

[Behind The Scenes]

MOTION

ILLUSTRATION

PLAY

ABOUT

MOTION

ILLUSTRATION

PLAY

ABOUT

MOTION

ILLUSTRATION

PLAY

ABOUT

Motion, illustration, and worlds in between.

Motion, illustration, and worlds in between.