MOTION

ILLUSTRATION

PLAY

ABOUT

Nature, Sport, and Sustainability

ROLE: Concept, Design, Model

TOOLS USED: Photoshop, Cinema 4D, Substance Painter

ROLE: Concept, Design, Model

TOOLS USED: Photoshop, Cinema 4D, Substance Painter

Project Brief

Project Brief

The storyboards are designed for Patagonia’s promotion video, aiming to highlight the high-performance gear and a company rooted in environmental values.

Patagonia, Inc was established in 1973, based in Ventura, California. They provide vibrant and durable outdoor sports outfits. Their products are designed for activities including surfing, climbing, running, biking, flying fishing, and snow sport. It is not only a company that produces clothing, but also with great social responsibility, working on environmental protection and workers’ rights.

The storyboards are designed for Patagonia’s promotion video, aiming to highlight the high-performance gear and a company rooted in environmental values.

Patagonia, Inc was established in 1973, based in Ventura, California. They provide vibrant and durable outdoor sports outfits. Their products are designed for activities including surfing, climbing, running, biking, flying fishing, and snow sport. It is not only a company that produces clothing, but also with great social responsibility, working on environmental protection and workers’ rights.

[Style Frames]

[Style Frames]

[Concept]

[Concept]

Keywords: Nature, Energy, Passion, Adventure, Brave, Tough 

In this project, I reinterpret a platform-style 2D character into a fully realized 3D model, developing a motion system that visualizes interaction, empathy, and connection in digital spaces.

The concept is grounded in user experience on social platforms—posts, comments, likes, and saves become visual triggers within the motion system. These micro-interactions gradually bring individuals into a shared emotional space, symbolically gathering them on the same ground.

[Storyboard]

[Storyboard]

[Behind The Scenes]

[Behind The Scenes]

MOTION

ILLUSTRATION

PLAY

ABOUT

MOTION

ILLUSTRATION

PLAY

ABOUT

MOTION

ILLUSTRATION

PLAY

ABOUT

Motion, illustration, and worlds in between.

Motion, illustration, and worlds in between.