Convergence
ROLE: Concept, Design, Illustration, Visual Direction
COLLABORATORS: Vedita, Damani, Pia
TOOLS USED: Photoshop, Adobe Illustrator
ROLE: Concept, Design, Illustration, Visual Direction
COLLABORATORS: Vedita, Damani, Pia
TOOLS USED: Photoshop, Adobe Illustrator
Project Brief
Project Brief
SXSW Sydney represents a living intersection of ideas, disciplines, and cultures across industries including technology, business, and art. The project includes large-format stage visuals and vertical applications for posters and digital platforms. Key deliverables include the opening sequence, speaker cards, backplates, and social media content, designed as a flexible modular system that adapts across scales while maintaining a unified visual identity.
SXSW Sydney represents a living intersection of ideas, disciplines, and cultures across industries including technology, business, and art. The project includes large-format stage visuals and vertical applications for posters and digital platforms. Key deliverables include the opening sequence, speaker cards, backplates, and social media content, designed as a flexible modular system that adapts across scales while maintaining a unified visual identity.
[Opening Sequence]
[Opening Sequence]
[Concept]
[Concept]
Keywords: Vivid, Energy, Passion, Line, Abstract
SXSW Sydney is not just about imagining the future, but building it now. Across its diverse tracks, the conference invites thinkers, makers, and creatives from different fields to explore ideas, challenge boundaries, and discover new possibilities through unexpected connections.
Inspired by data flow and abstract signal art, this visual direction uses signals as representations of people, ideas, and interactions. The signals overlap and flow together to symbolize convergence and connection. While rooted in the language of technology, the design embraces vivid colors and dynamic motion to capture the energy and creative spirit of the conference.
Keywords: Vivid, Energy, Passion, Line, Abstract
SXSW Sydney is not just about imagining the future, but building it now. Across its diverse tracks, the conference invites thinkers, makers, and creatives from different fields to explore ideas, challenge boundaries, and discover new possibilities through unexpected connections.
Inspired by data flow and abstract signal art, this visual direction uses signals as representations of people, ideas, and interactions. The signals overlap and flow together to symbolize convergence and connection. While rooted in the language of technology, the design embraces vivid colors and dynamic motion to capture the energy and creative spirit of the conference.
[Storyboard]
[Storyboard]
[Backplate]
[Backplate]
[Information Card]
[Information Card]
[Social Media]
[Social Media]
[Behind The Scenes]
[Behind The Scenes]
